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BOLZANO EXHIBITION CENTER
The Company
As of January 1, 2003, the Bolzano Exhibition Center is now a corporation. It organizes directly all of the most important events on its calendar, guaranteeing in this way a high degree of management autonomy and a credit balance. The results achieved have ensured the Exhibition Center the reputation of an efficient private entrepreneur upon whom no state or provincial subsidies are bestowed.
Bolzano is heir to an ancient tradition of fairs: the first evidence of commercial exchanges with other regions in the area, not only on the Italian peninsula but throughout the Alps, dates back to the year 1070. The geographical position of the city and its indisputable role as a bridge between Northern and Southern Europe have always favored commercial, economic, and cultural relations with neighboring countries.
The first modern tradeshow, the "Campionaria" (Samples Fair), took place in 1948. Tradeshows and exhibitions are now organized in collaboration with the most important associations in the field. The Bolzano Exhibition Center is a member of the U.F.I., the Union des Foires Internationales (Union of International Exhibition Centers) as well as the A.E.F.I., the Associazione Enti Fieristici Italiani (Association of Italian Exhibition Center Authorities). It is an observing member of the A.M.A. (the Arbeitsgemeinschaft Messen Austria), the association formed by Austrian exhibition centers.
For the year 2005, the Bolzano Exhibition Center registered a turnover of about € 7.485.000.
The Exhibition Center District
The five hectare (twelve acre) site on which the complex is located was entrusted to the Bolzano Exhibition Center in March, 1998. It is easily reachable from the national highway from the south, from the Bolzano Sud exit of the Modena-Brennero highway, from the railway station, and from the airport. It measures 40,000 square meters (430,000 square feet) of floor space between the display area and the Service Center annex, which rises four stories and hosts, among other things, the Exhibition Center’s Congress Center (with rooms having a capacity of from 12 to 400 seats). When required, an additional 5,000 sq. m. (54,000 sq. ft.) of space may be added from the adjacent multipurpose structure, the “Palaonda”, an integral part of the modern exhibition center district. On the roof of the single, large pavilion there are parking places for 800 automobiles, while another 500 places are available in an underground garage along via Marco Polo, the street overlooked by the main entrance of the exhibition center, with its address of “Piazza Fiera, 1”.
In December 2003 has been inaugurated the prestigious Sheraton Hotel. It will be connected to the Service Center of the Exhibition Center.
Activities
The calendar of tradeshows and exhibitions in Bolzano is filled with events dedicated to the most important sectors of the local economy: agriculture, construction, the hotel trade, and leisure time. In the first six months of 2006, the following fairs took place in the Exhibition Center: Klimahouse-Tradeshow for sustainable Construction (january), Viatec-Tradeshow for road construction in alpine zones (february), Arredo – Abitare Oggi (“Decorating – Living Today”) (march), Prowinter-Tradeshow for Professionals of Winter Sports together with Alpitec-Tradeshow for the mountain and Winter technologies (april), Tempo Libero -Free Time (may).
In the second half of the year, the schedule has been filled by the Fiera Internazionale d’Autunno (“International Autumn Tradeshow” (september), Hotel-International Tradeshow for Hotels, Bars, and Restaurants (october), Biolife-Tradeshow for organic agriculture and products in mountain areas (november) and Interpoma- International Tradeshow for apple growing, storage and marketing of Apples (november).
2007 will start with Klimahouse-Tradeshow for sustainable Construction followed by Sport Italy, Baumec-Tradeshow for building machines and devices together with Lignomec-Tradeshow for wood processing, ProWinter, Tempo Libero, Civil Protec, International Autumn Trade Show, Hotel, Agrialp and end with Biolife.
Throughout the course of 2006 has been hold a series of smaller events, organized by third parties.
Bolzano, “Gateway to the Dolomites”
South Tyrol/Alto Adige is one of the most beloved and fascinating vacation destinations in the world. In the heart of the Alps yet with a Mediterranean climate, Bolzano is to be enjoyed primarily for its accessibility to nature and its singular blend of cuisines. The city is also made unique by its bilingual population and the happy union between the Italian and Germanic cultures. This multicultural city offers its visitors the possibility of getting to know an incredible variety of traditions and cultural treasures within a contained and accessible space.
Bolzano, May 2006
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