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After the success of the first edition of “Alpitec China” 2009 in Beijing, this Tradeshow for Mountain and Winter Technologies will take place together with “ispo china” on a yearly basis from now on. The new date for this double event in the area of winter sports will be the beginning of March. On top of that, “Alpitec China” is being presented with a new logo.
The new dates for ispo china/Alpitec China will be March 4-6, 2010. The timing was moved two weeks later in order to accommodate the ski resort sector. In China, the winter season draws to a close in early March, so a visit to the ispo china/Alpitec China tradeshow offers the opportunity to review the season as it comes to an end and to set the course for the new one.
In 2009, “Alpitec China” was doubled up for the first time with “ispo china“. The three days of the event drew 13,500 visitors, corresponding to an increase of 17 percent over 2008, when “ispo china“ was still being held by itself. By combining these two tradeshows, the selection of clothing and equipment for retailers at “ispo china” has been expanded by ski lift facilities, snowmaking technology, slope grooming equipment, access controls, and equipment for ski rental in the Alpitec pavilion.
While Europe is battling dropping numbers of skiers, this leisure time activity is booming in China. The goal of the double tradeshow is to provide 360 degree coverage of the entire winter sports sector in order to perfectly meet the needs of the Asian market. In addition to China, other markets in Asia that are interesting for the winter sports sector include Korea, Japan, Russia, Kazakhstan, Kyrgyzstan, and India. “Alpitec China” is both an important source of information for visitors to these countries and, at the same time, the perfect opportunity for exhibitors working at the international level to conquer these new, up-and-coming markets.
The Bolzano/Bozen Exhibition Center made its first step toward the East in 2009 with “Alpitec China”, since tradeshows have been more and more undergoing a transformation from being supply-oriented to demand-driven and thus are being held where the demand for the products, technologies, and services being exhibited already exists. In Beijing, there is once again the intention to form a group stand with the Italian Foreign Trade Commission ICE, the Austrian Chamber of Commerce, and South Tyrol’s export organization EOS.
The Bolzano/Bozen Exhibition Center has many years of experience in the organization of tradeshows, and in addition to “Alpitec China”, it will also be organizing another tradeshow in China in 2010 with “China Rescue Expo”. The exhibitors at “Alpitec China 09” have indicated that they were very satisfied with the course of the tradeshow and the organization of the event. The CIEC Exhibition Center proved itself with both exhibitors and visitors, in no small part because of its very central location in Beijing. The overall impression of the first edition was positive with 90 percent of the visitors, while 86 percent of those surveyed indicated that they would also like to attend the second edition next year.
Bolzano/Bozen, Italy, June 2009
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