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Without any doubt, the sport article industry in China is booming. Due to the fast growing Chinese economy and the increasing wealth of the Chinese, more and more winter sport enthusiasts can be found. The number of skiing regions as well as the amount of people involved in winter sports has grown rapidly and therefore it is time for the 200 –still very small- skiing regions to improve their quality. “It is estimated that, the number of Chinese winter sportsmen grows by more than 700.000 every year and should rise to around ten million skiers in the next five years” mentions Oskar Andesner, Austrian trade commissioner in Beijing. This is the right moment for the European winter sports industry to launch the Chinese market and to set new standards for the future on a worldwide level.
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